Bella Gomez
CLIENT Velveeta
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
AWARDS Bronze Clio, Ad Age - Best Rebrand
ROLE Design
How do you hit reset on a 103 year old product? You hone in on one indisputable, decades-spanning truth: Velveeta lovers don’t give a fork.

The result is a campaign that celebrates those who enjoy themselves exactly how they want to. Rules be damned. It’s a lifestyle that, like the product inspiring it, is outrageously decadent and oh-so-attainable.