CLIENT When We All Vote
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
ROLE Design
When We All Vote is an organization dedicated to increasing voter registration in marginalized and underserved areas –bringing an accessible, youthful edge to the world of voter registration initiatives.
We focused on creating a visual identity that celebrates a coming together of diverse perspectives, a contemporary and forward-looking portrait of the brighter tomorrow that can only be brought about when we all vote.
CLIENT Velveeta
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
AWARDS Bronze Clio, Ad Age - Best Rebrand
ROLE Design
How do you hit reset on a 103 year old product? You hone in on one indisputable, decades-spanning truth: Velveeta lovers don’t give a fork.
The result is a campaign that celebrates those who enjoy themselves exactly how they want to. Rules be damned. It’s a lifestyle that, like the product inspiring it, is outrageously decadent and oh-so-attainable.
CLIENT Instagram
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
ROLE Design
How do you reignite love for a platform that everyone is already using? That was the question we asked ourselves when Instagram challenged us to help them launch a meaningful brand campaign. The answer was simple: galvanize today’s youth by letting them know that Instagram was truly behind them.
So we debuted a new campaign, Yours to Make, casting real Instagram users and asking them to light themselves and their inspirations, using the one tool they already have at their disposal: their cell phones. Showing us, the world, what moves them, and shining the way for what’s next. We encouraged them to make bold statements to the world: what they won’t go back to, what they want to see in the world, and what they want to be themselves.
So we debuted a new campaign, Yours to Make, casting real Instagram users and asking them to light themselves and their inspirations, using the one tool they already have at their disposal: their cell phones. Showing us, the world, what moves them, and shining the way for what’s next. We encouraged them to make bold statements to the world: what they won’t go back to, what they want to see in the world, and what they want to be themselves.
CLIENT Kraft Singles
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
ROLE Design
For this campaign, our goal was to show the diversity of meals that Kraft Cheese can be used for – not just your old grilled cheese.
By leaning into the square nature of the product itself, we created an entire campaign based on the ingredient we all know and love.
The brief started as a rebrand including an entire overhaul of the design system, OOH placements, and social. We also created a “Singles Single” with Kelis, as well as packaging for the vinyl.
CLIENT Inkbox
AGENCY Forsman and Bodenfors
DESIGN DIRECTOR Sarah Ratinetz
RECOGNITION Shorty Awards
ROLE Design
We introduced Inkbox temporary tattoos to the world with a campaign that is exactly what it sounds like - uncontrollably charismatic, undeniably charming, and all about telling the world what you have.
With a music video that earned over 1.2 million views on YouTube, a Tiktok campaign that had 63 million views, 65.7 million shares, and included a filter that inspired 2.6 million creations we turned Inkbox into a summer sensation driven by self-expression.
