CLIENT Instagram
AGENCY Johannes Leonardo
DESIGN DIRECTOR Joseph Dasaro
ROLE Design
How do you reignite love for a platform that everyone is already using? That was the question we asked ourselves when Instagram challenged us to help them launch a meaningful brand campaign. The answer was simple: galvanize today’s youth by letting them know that Instagram was truly behind them.
So we debuted a new campaign, Yours to Make, casting real Instagram users and asking them to light themselves and their inspirations, using the one tool they already have at their disposal: their cell phones. Showing us, the world, what moves them, and shining the way for what’s next. We encouraged them to make bold statements to the world: what they won’t go back to, what they want to see in the world, and what they want to be themselves.
So we debuted a new campaign, Yours to Make, casting real Instagram users and asking them to light themselves and their inspirations, using the one tool they already have at their disposal: their cell phones. Showing us, the world, what moves them, and shining the way for what’s next. We encouraged them to make bold statements to the world: what they won’t go back to, what they want to see in the world, and what they want to be themselves.
